What is an Employer Brand Intelligence report?›
An Employer Brand Intelligence report is a diagnostic that analyzes how your organization is perceived as an employer across multiple independent sources. The Deep Report CHRO Edition cross-references legal, media, local, and employer signals to reveal Reputational Dissonances between your employer brand promise and external perception.
How does Seeras analyze my employer reputation?›
The Deep Report collects data from over 100 sources across four pillars (legal, media, local, employer) through 84 automated analysis steps. It then cross-references these signals to identify gaps between what you communicate as an employer and what candidates, employees, and the public actually perceive.
What is the Reputational Resilience Index for employer brand?›
The Reputational Resilience Index measures the coherence of your employer reputation across four pillars. The CHRO Edition applies a talent-focused weighting: Legal 20%, Media 20%, Local 35%, Employer 25%. The Local pillar receives the highest weight because local perception disproportionately influences candidate decisions.
Does the report cover Glassdoor and Indeed reviews?›
Yes. The Deep Report includes analysis of Glassdoor, Indeed, and other review platforms as part of the Employer pillar. Critically, it also crosses these reviews with legal, media, and local data to detect Dissonances that review platforms alone cannot reveal. A 4.5 client rating alongside a 3.1 employee rating is a Dissonance with direct impact on talent decisions.
How is this different from an employer brand survey?›
An employer brand survey captures internal perceptions from current employees. The Deep Report analyzes external perception from dozens of independent sources. Surveys take weeks to design, distribute, and analyze. The Deep Report delivers cross-source intelligence in minutes, revealing how your employer brand is perceived by people who have never worked for you.
How quickly is the CHRO Edition delivered?›
The Deep Report CHRO Edition is delivered in minutes. You receive a complete triplex: an interactive email with built-in dashboard, a strategic PDF synthesis, and an executive PPTX. No employee survey, no questionnaire, no observation period required.
What is the difference between the CHRO and CEO editions?›
The CHRO Edition focuses on employer brand coherence, talent attractiveness, and retention risk. The
CEO Edition focuses on governance, fiduciary risk, and market credibility. Both use the same analytical engine but apply different frameworks and pillar weightings tailored to each executive's decision-making context.
Can I track employer brand improvements over time?›
Yes. Quarterly Monitoring delivers a new Deep Report every quarter with updated Resilience Index and Dissonance tracking (resolved, persistent, emerging). You can measure the impact of your employer brand initiatives and demonstrate progress to leadership with comparable, reproducible data.
What actions does the report recommend?›
The Deep Report includes a Strategic Roadmap with prioritized actions across three horizons: short-term alignment corrections (0-30 days), medium-term engagement improvements (30-90 days), and long-term coherence building (90-180 days). Each action addresses a specific Dissonance and is ranked by estimated impact on your Resilience Index.
Is my company data kept confidential?›
Seeras processes only publicly available data. No employee records, internal surveys, or confidential HR information are required. Your Deep Report is delivered exclusively to the email address you provide and is not shared with any third party.
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