Frequently Asked Questions – Seeras Deep Report
What is Governance Reputational Intelligence?
Governance Reputational Intelligence is a systematic analysis of how an organization’s reputation affects its governance, risk profile, and stakeholder confidence. It goes beyond traditional reputation monitoring by examining the real business impact of reputation across four independent dimensions: legal/regulatory standing, media perception, local community presence, and employer brand equity. This intelligence is specifically designed for boards, CEOs, CHROs, and investors who need to understand reputational risks before they become governance crises. The methodology was developed to identify the gaps between how an organization perceives itself and how external stakeholders actually perceive it—what we call Reputational Dissonances.
What is the Reputational Resilience Index?
The Reputational Resilience Index is a composite score (0-100) that measures an organization’s ability to weather reputational challenges and maintain stakeholder trust. Unlike simple reputation scores, the Reputational Resilience Index combines signals across all four pillars (legal, media, local, employer) and weights them according to their relevance to governance and business risk. Each score is accompanied by a confidence interval that reflects the quality and quantity of available data—a score of 75 with 92% confidence is far more actionable than a score of 75 with 31% confidence. The index is designed to be stable and forward-looking, identifying early signals of reputation deterioration that could impact governance decisions.
What are Reputational Dissonances?
Reputational Dissonances are significant gaps between an organization’s self-perception (what leadership believes about the company) and its external perception (what the market actually sees). For example, a company might rate itself highly as an employer (internal narrative) while Glassdoor reviews show consistent employee complaints—that’s a dissonance. These gaps are critical because they often precede reputation crises or missed business opportunities. The Deep Report identifies and analyzes the three to five most material dissonances for your organization, helping boards understand where narrative misalignment could create risk or where repositioning could unlock value.
What is a Deep Report?
A Deep Report is a comprehensive reputational intelligence document that analyzes a single organization across our four-pillar methodology and delivers three layers of insight: the Alert Layer (immediate threats or opportunities), the Intelligence Layer (detailed cross-source analysis with dissonances identified), and the Action Layer (prioritized strategic recommendations). Each Deep Report is 25-35 pages, includes data visualizations, competitive benchmarking when applicable, and is structured specifically for board-level review and decision-making. The report takes 7-10 business days to produce because it involves manual verification of sources, cross-referencing of data points, and synthesis by our analysis team to ensure accuracy and actionability.
What is the difference between CEO Edition and CHRO Edition?
The CEO Edition focuses on governance risk, fiduciary obligations, competitive positioning, and stakeholder confidence at the board and investor level. It emphasizes legal and regulatory standing, media narrative around leadership, competitive benchmarking, and the reputation-to-valuation relationship. The CHRO Edition focuses on employer brand, talent acquisition and retention, employee engagement risks, and the gap between internal culture and external perception. While both use the same underlying data and four-pillar methodology, the analytical focus, recommendations, and terminology differ significantly—each edition speaks directly to the priorities of its intended audience.
What data sources are used in the analysis?
The Deep Report uses only publicly available, legal data sources: business registries (corporate filings, regulatory documents), media coverage (news archives, journalist databases), local information (Google Maps reviews, municipal records, community directories), and employer reputation platforms (Glassdoor, Indeed, LinkedIn, PayScale). We do not use proprietary databases, private intelligence sources, social media scraping, or any methods that violate data privacy laws. All sources are verified and cross-referenced to ensure accuracy. The methodology is designed to work only with data that would be available to any researcher conducting due diligence on the organization.
How is the analysis conducted?
Analysis follows our proprietary four-pillar methodology: (1) Legal Pillar examines corporate registries, regulatory filings, litigation history, and compliance records; (2) Media Pillar analyzes news coverage, press mentions, journalist sentiment, and narrative themes over a 24-month window; (3) Local Pillar assesses location-based reputation through community reviews, maps data, and facility reputation; (4) Employer Pillar evaluates recruitment and retention signals, employee reviews, and talent brand equity. All four pillars are analyzed independently to avoid contamination, then cross-referenced to identify dissonances. The analysis is conducted by our team and reviewed for quality before delivery.
How long does delivery take?
A Deep Report is delivered within 7-10 business days from the date we receive your submission. This timeline reflects the manual verification and synthesis involved in producing a board-quality document. While some data collection is automated, every report is reviewed by our analysis team to ensure accuracy and relevance. Priority rush delivery (5 business days) is available on request. If you have specific deadline requirements, contact us at contact@seeras.com and we will do our best to accommodate.
What format is the Deep Report delivered in?
All Deep Reports are delivered as a professionally formatted PDF document ready for board review. The standard tier includes PDF delivery only. The premium tier adds a PPTX (PowerPoint) presentation version, which is useful for presenting findings to boards, leadership teams, or investor groups. The PDF includes all visualizations, data tables, and recommendations. The PPTX is an abridged, presentation-optimized version suitable for live discussion. Both formats are delivered within the same 7-10 business day timeline.
Is the data and analysis confidential?
Yes, completely. Your Deep Report is a confidential, proprietary document prepared specifically for your organization. We do not share report contents, findings, or data with third parties without explicit written consent. All communications and deliverables are treated with attorney-client privilege where applicable and held to the highest confidentiality standards. Once you receive your report, you own it and can choose to share it internally or with advisors as you see fit. Our engagement does not require disclosure of the report’s existence or findings to any other party.
Who are the target clients for Deep Reports?
Deep Reports are designed for boards of directors, CEOs, CHROs, and investors who need to make decisions about organizational risk, strategy, or governance based on accurate reputational intelligence. Boards use the CEO Edition to assess reputational risk before it becomes a governance issue. CEOs use it to understand how external stakeholders perceive the organization and where strategic repositioning could unlock value. CHROs use the CHRO Edition to assess employer brand competitiveness and identify talent attraction/retention risks. Investors and private equity firms use it for due diligence during acquisition or governance reviews. Any leader accountable for organizational reputation or governance is a suitable client.
How does Deep Report differ from traditional reputation monitoring?
Traditional reputation monitoring tools track mentions, sentiment, and volume of coverage in real-time across digital channels. They answer “What are people saying about us today?” Deep Report answers the harder question: “What does this mean for our governance and competitive position?” Traditional tools are reactive and tactical; Deep Report is strategic and forward-looking. We analyze the four-pillar structure specifically to identify dissonances between self-perception and market reality—something most monitoring platforms don’t attempt. We also focus exclusively on governance and C-suite decision-making rather than marketing or PR. A Deep Report is typically commissioned annually or before major governance decisions; monitoring tools run continuously.
What industries and sectors can be analyzed?
The Deep Report methodology works for any organization in any industry. We have experience analyzing technology companies, financial services, healthcare, manufacturing, consumer goods, professional services, real estate, and other sectors. The four-pillar approach is sector-agnostic—legal, media, local, and employer reputation matter across all industries. Some sectors have richer data (healthcare, finance, consumer brands) due to higher regulatory oversight and media attention, while others have sparser data (some B2B, private, or smaller companies). Regardless of sector, our confidence scoring will accurately reflect data availability, so you always know the certainty level of your results.
Can the Deep Report analyze international companies?
Yes. We can analyze companies headquartered anywhere globally, though data availability varies significantly by country and region. For organizations with US headquarters or significant US operations, data is typically abundant across all four pillars. For European organizations, particularly in France, UK, Germany, and Benelux, data availability is good, though legal and media sources may be in local languages. For organizations in Asia, Latin America, Africa, and other regions, data availability is more limited, which will be reflected in the confidence intervals. We recommend discussing international analysis with our team beforehand to understand expected data availability and timeline.
How is the confidence interval calculated?
The confidence interval reflects both the quantity and quality of data points supporting each pillar score. If we have rich, recent, consistent data across 30+ sources for the media pillar, confidence will be high (85-95%). If data is sparse (fewer than 5 sources) or outdated (>24 months old), confidence is lower (30-50%). If data is absent entirely for a pillar, that score is marked as “Insufficient Data” rather than an artificially low number. Confidence is calculated independently for each of the four pillars, allowing you to see which dimensions of reputation are well-understood and which require further investigation. A high score with low confidence should be interpreted with caution.
What happens when data is limited or unavailable for a company?
If data is limited, the Deep Report is still delivered on schedule and in full format, but with honest assessment of what we could and couldn’t verify. For pillars with insufficient data, we note this explicitly in the report and flag it in the score (marking it “Insufficient Data” rather than inventing a number). The confidence interval for that pillar will be low, making it clear that conclusions in that area are tentative. We may recommend additional research or direct outreach to close information gaps. Limited data never prevents report delivery—it just changes the nature of the findings and recommendations.
What is the pricing model for Deep Reports?
Deep Report pricing varies based on company size, data complexity, and edition type (CEO vs CHRO vs both). Standard pricing typically ranges from $4,500 to $12,000 per report depending on scope. The standard tier includes the PDF report, analysis, and all visualizations. The premium tier adds the PPTX presentation version. Volume discounts are available for multi-company analysis or annual engagement packages. For an accurate quote tailored to your specific situation, please contact us at contact@seeras.com with organization details and we will provide a proposal within one business day.
Is the analysis GDPR and data privacy compliant?
Yes, absolutely. The Deep Report methodology uses only publicly available data and never involves collection or processing of personal data without consent. We do not scrape social media, access private databases, or use any methods that would violate GDPR, CCPA, or other privacy regulations. Our analysis of employer reputation relies on aggregated public reviews, not individual personal data. If GDPR compliance is a concern for your analysis, we can provide detailed documentation of our data sources and methodologies. We are based in the United States and compliant with all applicable US data laws; European clients should confirm their own regulatory requirements with their legal counsel.
What other products does Seeras offer beyond Deep Report?
In addition to the Deep Report (our flagship product), Seeras offers two specialized audits: (1) Employer Brand Audit—a focused analysis of talent brand strength, competitive positioning in recruitment, and employee sentiment across all major employer reputation platforms; (2) People Reputation Audit—an executive-focused analysis of personal reputation for individual leaders, including media coverage, professional standing, and public perception. Both audits use similar methodology to Deep Report but are narrower in scope and faster to deliver (5-7 business days). These products can be used independently or in conjunction with a Deep Report for more comprehensive intelligence.
How do I commission a Deep Report?
To commission a Deep Report, visit our website or email contact@seeras.com with the following information: (1) organization name and headquarters location; (2) primary industry/sector; (3) which edition(s) you need (CEO, CHRO, or both); (4) any specific questions or concerns you want the analysis to address; (5) your preferred delivery date and contact information. We will respond within one business day with a proposal, timeline, and any clarifying questions. Once you approve the proposal, we will begin analysis immediately and deliver your report within 7-10 business days.