Seeras Crisis Playbook
Crisis Communication Frameworks
A practical guide to managing online crises with confidence, speed and strategic clarity so that a single incident does not control your reputation.
Why this crisis playbook matters
Digital crises move faster than internal approval chains. A comment, leak or angry post can be amplified in minutes and quietly reshape how clients, employees and investors talk about you. This ebook gives you a clear, repeatable framework so you can respond quickly, reduce reputational damage and restore trust without improvising under pressure.
What you will learn
- How to spot early crisis signals before they escalate across platforms
- How to structure an internal crisis response workflow with clear roles
- How to communicate under pressure across social media, email and press
- How to contain misinformation and hostile narratives in real time
- How to rebuild trust and visibility once the crisis has passed
What you receive
- 45 to 55 page premium ebook in US Letter format
- Step by step crisis communication methodology
- Templates for public statements, social posts and stakeholder emails
- Scenario based examples for executive and brand crises
- Checklists and escalation maps you can reuse with your team
Who this ebook is for
This guide is designed for leaders and teams who cannot afford a public loss of trust:
- CEOs, founders and executive teams
- Communication, PR and marketing leaders
- Consultants, advisors and agency partners
- HR and legal teams involved in sensitive issues
- Experts, authors, creators and public figures whose personal reputation drives business
Why proactive crisis communication is non negotiable
When something goes wrong, silence is rarely neutral. Stakeholders fill the gap with speculation, media look for angles and competitors quietly shape the narrative. With a clear crisis communication framework in place, you keep control of the message, protect key relationships and demonstrate leadership when it matters most.
Get instant access
Once your payment is confirmed you receive an instant digital download of the ebook. You can start mapping your own crisis playbook the same day and adapt the templates to your brand, your leaders and your context.
If the ebook does not bring you more clarity or a stronger crisis response structure, contact Seeras support within 7 days and we will refund your purchase.
Frequently asked questions
Is this ebook useful if I do not have a full communication team?
Yes. The frameworks are simple enough to be used by a solo founder or a small leadership team. You can scale them later as your organisation grows.
Does it cover both executive and brand crises?
Yes. The scenarios and templates can be adapted to personal executive reputation, corporate incidents, employer brand issues and product or service failures.
Will I get templates I can copy and adapt?
Yes. You receive ready to use structures for statements, social media responses, internal messages, escalation notes and post crisis reviews. You simply adapt tone and details to your context.
Do I receive updates if the ebook evolves?
Yes. When Seeras updates the ebook content, you will receive the new version at no extra cost.