Seeras Executive Playbook
The Silent Digital Threat That Costs You Clients, Trust and Opportunities
A practical 62 page executive playbook that shows you how to stop losing deals, talent and authority to quieter, more visible competitors and build a measurable system of digital influence in 12 weeks.
Instant PDF download • US Letter format • Ideal for CEOs, founders and senior executives
The threat you cannot see in your P&L
Clients and candidates search you long before they talk to you. Algorithms and feeds decide if your voice appears or disappears. If your digital presence is weak or inconsistent, you silently lose deals, talent and reputation to leaders who simply communicate better online.
This ebook is for you if:
- Your corporate brand is strong but your personal visibility is low or fragmented.
- You feel your competitors dominate conversations on LinkedIn, podcasts or media even when their product is not better.
- You suspect your digital presence does not match your real expertise and track record.
- You want a structured, time efficient way to build authority without turning into a full time influencer.
What you will learn inside
- The 7 pillars of modern executive influence and how to score yourself on each pillar.
- How to build solid reputation foundations so first page Google results tell a coherent, credible story about you.
- How to clarify your thought leadership and design a narrative that makes you memorable instead of generic.
- How to choose your primary platforms and position yourself differently on LinkedIn, podcasts, YouTube, X and your personal site.
- How to use AI and automation to triple your content output without losing your authentic voice.
- A complete 12 week visibility blueprint with week by week priorities, KPIs and checkpoints.
- Practical playbooks for LinkedIn, podcasts, YouTube, X and your personal website, written for senior leaders, not junior marketers.
- A crisis proof influence system, including early warning signals and a 24 hour crisis response framework.
- Real case studies of executives who used these methods to increase visibility, attract talent and repair damaged reputation.
- An executive toolkit with scorecards, templates, dashboards and a 30 day action plan to get started immediately.
Inside the playbook
- Executive summary and the new rules of digital authority.
- The algorithmic authority economy and what platforms reward in 2026.
- Detailed breakdown of the 7 influence pillars including diagnostics and checklists.
- Designing your executive narrative, leadership archetype and message hierarchy.
- The 12 week visibility blueprint with Foundation, Activation and Optimization phases.
- Deep dives on LinkedIn, podcasts, YouTube, X and personal websites.
- AI supported research, ideation, drafting and n8n automation examples.
- Crisis proofing your influence and the 24 hour crisis response framework.
- Case studies, executive influence toolkit and a 30 day quick start action plan.
Why this playbook is different
This is not a generic social media guide. It is a field tested system built from real executive transformations, where reputation, board expectations and market perception are on the line. Every model is designed for leaders who manage complex businesses and limited time, not creators who live on platforms.
- Built for executives: language, examples and constraints adapted to C level reality.
- System based: you get scorecards, calendars, dashboards and workflows, not vague advice.
- AI native: shows you how to use GPT and automation as a force multiplier instead of a risk.
- Reputation aware: integrates monitoring, early warning and crisis playbooks from Seeras expertise in e reputation.
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Frequently asked questions
Who is this ebook for?
CEOs, founders, partners, board members and senior leaders who want to build visible, credible authority without turning their calendar into a content production schedule.
Do I need a marketing team to use it?
No. All frameworks can be executed solo, then delegated later. The 12 week blueprint shows what the executive must do personally and what can be handled by support.
How fast will I see results?
Most leaders who follow the plan see clear changes in reach, engagement and network quality within 8 to 12 weeks. Authority signals like media invitations and speaking requests follow as you stay consistent.
Is this only about LinkedIn?
LinkedIn is a primary platform, but the ebook also covers podcasts, YouTube, X, personal websites and AI supported workflows so your influence system is not dependent on one channel.
Can my communications team use this?
Yes. Many leaders buy one copy for themselves and one for their head of communications or chief of staff so they share the same language, scorecards and KPIs.